When you hear the term "internet marketing", what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as "leads") for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The "permission" aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Big companies and computer geeks are not the only entities that can take advantage of expert Internet Web site marketing services.

More and more people are turning to the Internet through wireless devices and computers as their first source of information — it is an absolute fact. The big companies have Internet Web site marketing plans in place to reach these consumers where they now most often turn for information and research, because they already know this.

Individuals, small businesses and organizations often find themselves discounting this major shift in consumer behavior because they believe they can’t afford it and really don’t understand it, or they are unsure about how to act upon it.

OurNewsCafe.com, one of the industry leaders in Internet Web site marketing, is ready to help with personalized service, as well as prices that fit within most existing advertising and marketing budgets.

“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said Bret McCormick, co-founder of Our News Café. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”

According to a recent Nielsen Online survey, 50 percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent.

The e-survey found that consumers use search engines 72 percent more than they did two years ago, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)

“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” McCormick said.

OurNewsCafe.com consistently places its clients on the first page of Google for targeted keyword phrases, but that’s only the start.

Our News Café’s Internet Web site marketing strategy includes a comprehensive review of the customer’s target markets and niches, and extends far beyond Google. Strategies for most clients include implementations on Twitter, Facebook, Bing and Yahoo, search engine optimization and even video.

Proof? It was no accident if you found this article because it ranked highly in a Bing, Google or Yahoo search. Because you performed a search for Internet Web site marketing information, we found you because we targeted you. People with the specific interest, like you, were the targets of the way this article was distributed, marketed, crafted and designed. Now, for any keyword or niche, you can put our expertise and strategies to use for you. Reach out to your customers and potential customers and clients where they are doing their searches.

Visit OurNewsCafe.com to request more information about Our News Café’s suite of services. A representative will contact you within one business day.

When we think of multi-tasking we picture the busy executive with a phone glued to one ear whilst they are barking orders at an assistant and signing some papers all at the same time. Whilst you may not relate to this particular image of multi-tasking I’m sure you have your own variation! It might go something like checking your webpage statistics, checking emails, twitter and having a conversation on facebook. Many of us spend our days doing more than one thing at the same time but is this the most efficient way to get things done?

Studies say no way! Using your time to do several things at once does NOT improve productivity. Doing many things at once will mean that nothing gets done well or effectively.

So then the answer is doing one thing at a time? Actually I don’t think the answer is as clear cut as that.

Stay Focused

Many people tell you that to become successful in any field, not just internet marketing you need to remain focused on your goals.This is the kind of focus I definitely agree with.

Internet marketing newbies are often advised by the more experienced marketers to work on one project at a time when they are just starting out.Whilst this is good internet marketing advice, sometimes you need a more practical approach.

Staying focused on one project at a time in the beginning will ensure that you don’t miss any critical steps in the planning and execution of your project.When you are doing something for the first time the task takes much longer to complete and the more you do something the better you get at it.

But, in the real world, having several projects in different stages of development will enable you to use your time more effectively especially if you are waiting for a response from someone else before going onto the next stage.For example, if you buy a domain name and make a mistake assigning the dns nameservers then it can take up to 24 hrs for the changes to propagate through the web. If you want to start generating traffic on this site then you have to wait the 24hrs or so until it is live on the web before you can implement traffic generating strategies such as submitting RSS feeds, pinging, social bookmarking etc.

If you didn’t have something else to work on, then any time that you might have been able to use to build your business in that 24 hour period has been lost.

There are plenty of other examples where things on the internet are not instantaneous. Emailing support for help, waiting for approval from a potential affiliate program and of course waiting to see if a PPC campaign will work or not. All of these things can be extremely frustrating for the interent marketing newbie who just wants their website live on the web attracting lots of traffic!Without another project to focus on your will find yourself doing unproductive stuff like overchecking your emails or your Google analytic stats.

So yes you should only do one thing at a time so that you can produce the best possible result but only having one project on the go can waste you a lot of time as well.

Multiple Projects NOT Multi-Tasking

So just to emphasize the point I advise having several projects on the go simultaneously at different stages of completion. BUT, when you are actually working just focus on one thing at a time – multi-project but don’t multi-task!

So how do you manage more than one project at a time?
How do remember exactly what stage you are up to in each separate project?

Systematization is the answer!

Each and every project on the internet has a series of steps that need to be completed.For example: setting up a website involves the same set of steps every time, market research, domain name purchase, website setup …

Using a system of checklists and keeping an up-to-date checklist for every project that you have, keeps you in control.This makes it very easy to stop in the middle of something when you hit a roadblock or you run out of time for the session(when you are trying to squeeze in internet marketing in your spare time this happens a lot).

Excel spreadsheets are my secret to organizational success and I use them to keep track of my actions for a particular project. I have traffic spreadsheets (one for each website) so that I can keep on top of the pieces of content created for a particular project and whether or not I have used them to their full traffic generating potential.

Now, excel spreadsheets might not be your style but choose something that suits your personality and work habits an use it diligently.I used to be a fan of the post it notes everywhere but they are easy to lose and when you spend more time looking for things rather than doing, you soon develop a more useful system.

So if you want to make the transition from internet marketing newbie to internet marketing entrepreneur you will need to have multiple streams of income from multiple websites but don’t multi-task, focus on one thing at a time.