Amway Home Business Opportunity: Cash Cow Or Dark Horse

Posted on November 22nd, 2009

Amway Inc was started by pals Jay Van Andel and Richard Devos in 1959 with an aim to sell FMCGs through distributors. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.

Amway Products

Amway Global offers products that cater to a wide range of consumer needs. Some of the most popular products are discussed below.

· Nutrition boosters and supplements under the brand name Nutrilite

· Artistry is Amway’s brand of beauty-care products.

· Amway has come out with Satinique, a unique formula shampoo to cater to hair-care.

· Amway offers Oral care through its popular product Glister.

· SA8 is a biodegradable laundry detergent for cleaner clothes.

· ESpring is Amway’s water purifier with a carbon block that helps in preventing contamination effectively. The Espring filter is said to prevent more than 140 contaminating factors from polluting water.

· The icook range of cookware has been carefully designed to promote a good cooking experience.

Distributing Amway Products

Being an MLM based venture, Amway offers customers an opportunity to become an IBO and distribute the company’s products. Most customers are induced by the income prospects, bonuses promised and the company’s promise to help them earn as well as the top earners in Amway. However, often superior products also have a superior price tag as is the case with Amway.

A Critical Review Of The Income Prospects In Amway

Good products don’t necessarily mean good business. It may seem nice to join Amway with its good income potential and fun-filled team get-togethers. But there’s one major flaw in the traditional MLM setup followed by Amway. In the traditional system, reps are taught to contact people they know, offer products demos and promote the product as well as the business opportunity. While this could work up to a level, the majority of reps following this routine face only rejects and get frustrated.

When this system is followed, network marketing companies succumb to being accused of adopting the “Pyramid structure” which is banned in several countries. After a point, however hard you work, the profits seem to go to your upline and you’ll run out of contacts soon. When their initial list of contacts is over, reps get desperate and speak to just anyone they meet; cold calling and inviting strangers to meetings with offers of free gifts etc. could irritate customers who are rushing on their busy schedules.

Amway Wrap Up

Though this may seem discouraging, the flaw is not in the products or the company. It’s only in the techniques employed by distributors. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.

How should you market your Amway products?

There are several customers who are interested in products such as those sold by you; but don’t know whom to buy these products from. Cold calling and arranging meetings are now outdated; get all work done through the internet. Online marketing is sure to bring in more profits than you’d ever expect. Obtain leads and contact details on the net and follow up on these to clinch your deals. You just need to master tricks to advertise selectively on the net to reach your target market.